Copywriter, comedian, Director

When I was a kid, my nickname was Mr. Mad, Happy, Sad, Glad. From one minute to the next, I was marrying my kindergarten girlfriends under the ferns or interrupting a polite dinner party with an impromptu puppet show. Luckily, I've learned how to hone this energy. Back then, I made a Rainbow Brite / G.I. Joe crossover show no one asked for. Now, I make ads for Beats, Varo, MoneyLion, Verizon, and Nike, among others — and I still love puppet shows.

Copywriter/Director
I've spent a decade across agencies (AKQA, Gale) and in-house brand teams (Varo Bank, MoneyLion), working on integrated campaigns, TV commercials, brand discovery workshops, copy style guides, all things digital, AR, UX, chatbots, CRM, branded content, manifestos, packaging, podcasts, push notifications, and print. These days, I also run Greenwater, my own branding agency for founder-led companies, where I strategically build brands and create all their marketing materials. 

Actor/Comedian
As a member of SAG/AFTRA, I performed on soap operas, sitcoms, commercials, and video games. I did stand-up for 6 years all over the tri-state area and performed improv for 12 years at UCB, the Improv, and The Pit — which is the best training for reading a room fast and collaboration.