Brendan Irving
Beats are built to perform.
So are the people that wear them — in this case, Tom Brady.
He's an unstoppable force who's always able to push the limits and turn it up.
This social campaign showed the world how athletic attributes and Beat's design are one-in-the-same.
Agency: AKQA
Celebrate Pride in the palm of your hand.
Pride M(ar)ch is the first augmented reality experience that brings the past five decades of NYC Pride to life.
To commemorate the 50th anniversary of the Stonewall riots, our interactive experience brought the rich history to a new generation to help pave the way to a more tolerant future.
PRESS
Agency: AKQA
We can't predict the future, but we can prepare for it with MoneyLion.
Through all the bills and spills it's nice to have support to always land on your feet. Sure, life happens, but when it does, now you have Safety Net.
Our campaign turned real situations into real results. Since its launch, direct deposits have gone up 40%, net revenue by 94%, and gross profit by 146% since last year.
Our ads took relatable situations — creating fun and engaging content that pokes fun at life's mishaps.
We wrote and recorded our own jingle — creating a fun radio spot for people to enjoy. Listen to it here.
Trojan's are 98% effective when you use condom sense.
From stat to start, we illustrated this with vintage safety poster design and style to create an easy-to-understand protocol that prepares everyone for every erotic encounter.
By combining humor, nostalgic design and a sense of satiric urgency, we taught people the proper way to wrap it up.
Agency: Razorfish
The key to any cure starts with the right inspiration.
Stephen Hawking was one of humanity's greatest minds who defied ALS until his death. He fought his disease and lived well beyond all doctors’ predictions.
To promote the new Answer ALS data portal and encourage the scientific community to work together to create a cure, we made a campaign on Stephen's birthday, January 8th, 2021, as a present to the world.
PRESS
We created a powerful campaign that achieved over 79M impressions, drove 26K people to the Answer ALS’ website and produced 610 researcher downloads.
Agency: Gale
Now the comfort of home can be replaced with Batiste Foam.
Instead of hydrating dry hair by following a strict conditioning routine. You can do it all on the go, wherever you happen to be.
Our social campaign celebrated our customers and their unique and busy lifestyles while giving everyone the confidence to refresh their routines with Batiste.
Agency: Razorfish
For some reason, the bartender has never been given the rightful credit they deserve. Their story has remained untold.
For St Patrick’s Day, we wanted to celebrate those unsung heroes and their likeness to Ireland’s famous stout.
Just like Guinness, the bartender is more than meets the eye. They belong to a tribe of philosophers, comedians, artists, and rogues. They’re full of character and as authentic as they come. They might not know the secret of life, but they certainly know the wonder of it.
PRESS
Ads of the World Independent The Daily Edge Echo
In only 3 days after releasing this video on YouTube, it became the second most trending video in Ireland.
What often separates us are not issues themselves but lack of communication necessary to resolve them and move forward.
To commemorate the veterans who experienced World War II and mend old grudges between Japan and America, we created Letters of Empathy. Our project translates heartfelt letters of peace and sends them to people who experienced the war — turning ignorance into understanding and enemies into friends.
We created a powerful documentary showcasing our mission to the world.
This passion project started when Shiina and Irving discovered that their grandfathers were both veterans of World War II. They fought as enemies, and each died with great animosity. Shiina and Irving are committed to helping other veterans avoid such long-lasting contempt. The key, they believe, is communication.
We want to create a channel for other opposing sides (both old and new) — starting a conversation that will hopefully empower the world to reconcile their differences.
Over 77 million people worldwide are on the autistic spectrum. We wanted to create a way to empower and improve their lives.
Introducing Running Blade, an interactive video game that combines emotion recognition, virtual reality and the exciting story-driven medium of role-playing games. Alone, these platforms have been proven to be successful with autism therapy. This will be the first time they’re used together in this sci-fi adventure.
Meet the first car reveal without the car.
To promote MoneyLion's partnership with Michael Jordan's NASCAR team 23XI, we designed and gave out our own Jordan's inspired by our car.
Our shoes built excitement, buzz, and made us the most talked about NASCAR (without the actual car) during the Ruoff Mortgage 500.
